Shelley Bragg Helps Us Understand Marketing At International Schools

For a long time when we thought of who has a marketing department businesses and startup companies came to mind.  Today, however, schools are increasingly investing time and resources into marketing their mission, brand and more. 

In this episode, I talk with ISB Marketing Director Shelley Bragg about how marketing works at ISB. We get into banding, visions, ideas, channels and a ton of other things.