By: Shelley Bragg, Director of Marketing, Communications and Alumni
shelleyb@isb.ac.th
As part of our ongoing market research, ISB is working with IMPACT Marketing International, an education focused marketing agency based in Canada, to undertake a perception study in Bangkok.
Please see the following email and survey link from IMPACT Marketing:
Dear International School Bangkok (ISB) Community,
Greetings from our team at IMPACT Marketing International. We are working closely with the ISB Administration to support with their market research efforts and get a sense of the wider perception of ISB in the Bangkok community.
Please click here to participate in this important research
Our goal is to complete a Perception Study to determine how the school is seen by you as a community member or alumni and also how prospective students and their families view the school. We will also look at changes in the corporate and social landscape around you that make a difference to the current and future ISB community.
We are looking forward to meeting some of you in person and others through phone or online conversations, should you be open to talking further with us. We thank you in advance for being part of this important project and contributing to the ongoing and future success of ISB.
IMPACT Marketing International is an established marketing and branding firm based in Vancouver, BC. For this special project, we have assembled a team of experts dedicated to ISB. As a third party, we are able to do independent research and encourage all participants to speak with frank and honest candour.
Thank you in advance for being part of the ISB Perception Audit.
Warm Regards,
Deborah Janz-Kriger
CEO and Lead Strategist
IMPACT Marketing International