Getting the word out to a community about an activity or event can be a challenging, yet creatively inspiring task! As we are all becoming more environmentally aware, using social media and digital eNews to advertise an event are more effective ways to get the word out! Below are ISB’s Guidelines regarding advertising through printed media. If you have any questions, feel free to contact Marianne Derow, Arts and Activities Director, to clarify. Happy Advertising!
Please consider the most environmentally friendly and efficient way to advertise/promote your event throughout the school and community. Advertising through word of mouth and social media appears to be far superior to printed ads.
POSTERS
1. Students and staff will be limited to creating 20 printed posters for advertising any school-related event or activity. Student posters for clubs and activities must be approved and stamped in the Arts & Activities Office (AAO). They can ONLY be pinned to the student display boards using 4 pins or staples up to 3 weeks before an event. Clubs must remove their posters after their event.
2. Posters for CAO (Community Activities Office) events and PTA (Parent-Teacher Association) events must be stamped in the AAO (Arts & Activities Office) and can only be displayed on the TWO community noticeboards (one outside the CAO and the other up the stairwell towards the main library). Community members must remove their posters after the event.
3. Posters are NOT to be attached anywhere else (i.e. on walls or on the pillars in the cafeteria) without consultation/permission from the Arts and Activities Director.
BANNERS
Banners are not encouraged, as they are plastic based. As a school with a mission to prepare ‘caring global citizens’ we try to model using alternative and environmentally friendly advertising methods such as the e-news and the LCD screen in front of the Admissions Office
If a banner must be created, then preferably no date should be printed so that the banner can be reused many times. Many student arts & activity banners are kept labeled and stored in the AAO storeroom. Only B&G staff are allowed to do the hanging and striking of banners.
1. Banners for student events only (the IFF is the exception) can be mounted over the pond for the 7 days leading up to the event. Banners must be approved and there is a booking process via the AAO.
2. The traditional community events (ones which have hung banners before) can have one banner at the gate for the seven days leading up to the event. Banners are approved through the AAO as there can only be 4 banners at the gate at any one time. For established CAO events, if registration is considered the most important information, then a banner can be hung for this purpose for 7 days before the registration deadline. This will be considered the event’s one banner.