AllCaff

by

Allison

ISM | Digital (Illustrator) | 8.5 x 11 in

Through life’s trials and tribulations, coffee and tea will always be there for me as a cheerleader to help kick-start my day or as a shoulder to cry on during long, busy nights. I created this brand — AllCaff — to express my love for these two caffeinated beverages while keeping the brand playful with funky patterns, bright colors, unconventional packaging, and energizing motifs, such as the sun and lightning bolt from the logo. I used digital art softwares, Illustrator and Procreate, to bring my vision to life and celebrate the uplifting and joyful force, that is coffee and tea!