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Open House 9/3/09
Socratic Seminar - ‘The Dream’
November 5th, 2009 by johnk
Our Socratic Seminar is about the short story, ‘The Dream’ by the Thai writer, Kuruvin Boon-Long. Make sure that you have carefully read the story and be ready to have an open-ended discussion.
Here is the file for the story:
And here is an audio recording of ‘The Dream’ (narrated by Mrs. Joan Estin):
In order to participate in the discussion, you need to bring a copy of the story, your learning log notebook and a completed entry-ticket.
We’ll use our Socratic Seminar to explore questions and speculations about the story. Here are some points you can touch on (maybe you can think of others!):
* questions about some aspect of the story’s plot and theme
* questions about vocabulary and/or use of figurative language and symbolism
* connections to our unit on Consumer Economics + Identity (e.g., perception, influence, etc.)
* the author’s purpose in writing this story
* personal connections you have with the story
And here are some sentence starters you might want to use during the seminar:
* I’d like to know… * I’m not sure, but…
* I’m wondering why… * What puzzles me is…
* I’m confused about… * I’d like to ask the author…
Posted in Consumer Economics | | | 0 Comments
Reflection on Advertising - Analyzing and Branding
November 2nd, 2009 by johnk
Create a post at your blog on what you have learned about advertising. Your post can be organized in the following way:
1. What did you already know about advertising? What did you assume about advertising?
2. What do you remember most about analyzing ads - the samples and the one you chose?
3. What was it like working with a team in coming up with a logo and slogan for Vinco? How did your team decide on a product to focus on and how difficult was it in coming up with a consumer target group, values that connect to your product and a perception that you wanted consumers to have by looking at your ad? What was it like having professional advertisers as well as teachers and other students checking out your team’s advertising work?
4. How did these two activities (analyzing ads + Vinco branding) affect your perceptions about advertising?
Below are photos from the Vinco branding activity.
Posted in Consumer Economics | | | 1 Comments
Analyzing Advertising
October 15th, 2009 by johnk
Directions: Look over the first two advertisements below (the cell phone and ice-cream ads). Study the images and text in the ads, and read the side notes to get some ideas about advertising techniques used in these ads. You will learn more advertising techniques by reading the sheet ‘Marketing Techniques.’ On the back of the sheet is one more example of analyzing an ad (’Got Milk’). Now you’re ready to choose and analyze one of the 18 ads from the image gallery below.
Posted in Consumer Economics | | | 0 Comments
Video Connections to Consumer Economics
October 11th, 2009 by johnk
The following are videos you can comment upon here, or you can get the file for one or more of the videos and create a post at your own blog.
‘Consumerism, the Musical’ (first line - ‘I’m the king of excess…’)
A video podcast about consumerism by ‘The Resident’
Music Video - ‘Made in Thailand’ by Carabao - lyrics translated into English - made-in-thailand
Mini-Documentary - ‘Why People Buy’
Thai TV Commercial - Smooth-E Face Cream - ‘Materialism’
Dove Cosmetics - Advertising Campaign - ‘The Evolution of Beauty’
Brand Shopping in Japan
‘Poddicts’ - a story of ‘addiction’ to iPods. Note how the details of the actor smoking and often saying the word ‘like’ fit in with the context of his character.
Ethical Consumerism - an animated message
Background to the story about Iqbal.
Mini-Documentary - ‘What’s Behind the Label?’
Movie Trailer for ‘The Cove’ - 2009 documentary about dolphins in Japan hunted for sea shows around the world.
Sponge Bob in China - labor issues connected to consumerism
George Carlin, Comedian - a rant about American consumerism and other issues
News Video, 2007 - ‘Gross National Happiness’ - the Mountain Kingdom of Bhutan meets the material world
Posted in Consumer Economics | | | 1 Comments
Documentaries for Consumer Economics
October 1st, 2009 by johnk
Choose a documentary to watch:
‘The Cost of Cool’
or
‘Coke vs. Pepsi’
Get the viewing guide for your documentary. The files are below.
the-cost-of-cool-viewing-guide coke-vs-pepsi-viewing-guide
Do the preview on the first page of the viewing guide, an exercise with vocabulary from the documentary. You may need to use a dictionary.
Read over the phrases for the section of the documentary that you are about to watch. These phrases are right from the documentary script, so reading them will help your better understand what you hear and see.
Watch the documentary individually or with a partner. Adapter jacks for head/earphones are available so that two people can use one computer. Play the video from your desktop, not from the school server folder. Right click on the video file; open and play the video with VLC or iTunes.
Pause the video after the number of minutes indicated on your viewing guide. Jot down some notes about what you just watched. Your notes can have a brief summary of important information, but try to focus on recording your personal reactions to the information, including your thoughts about how the documentary topic is being presented.
Continue: Reading, Watching, Pausing, Noting…
After you finish the documentary, jot down follow-up notes as part of your reflection on the last page of the viewing guide. Read the directions for the questions you need to answer, including any bias you detected in the way the information was presented in the documentary.
Now that you have lots of personal reactions and reflection notes, create a post at your blog, sharing what you learned about the documentary - and any extended connections and/or knowledge that you later discovered!
Here are examples of going beyond the two documentaries with a couple of video clips.
The first example is a connection to ‘The Cost of Cool.’ The video clip is a preview ‘teaser’ to the documentary titled, ‘The Story of Stuff.’ Many schools also use ‘The Story of Stuff’ to cover issues of consumerism and the impact on the environment. Some people believe the documentary has bias and is ‘propaganda’ against capitalism.
The second example is a connection to the ‘Coke vs. Pepsi’ documentary. Check the commercial below that features two truck drivers, one for Coke and the other for Pepsi. They meet in a diner during the Christmas holidays, and just when it looks like peace is in the air, and the cola war is over…
Posted in Consumer Economics | | | 0 Comments
‘Children of Heaven’ - Connections with Economics
September 2nd, 2009 by johnk
Create a post at your blog about the movie you saw in class - ‘Children of Heaven.’ Share ideas you have about the movie that help us go further into our unit, Consumer Economics + Identity. Keep in mind that the story takes place in Tehran, Iran of the late 1990’s. Here are some blogging points that you can make about the movie:
* What scene(s) in the movie helped you most in seeing examples of economic situations?
Give us the details you took note of and your thoughts about these details.
* How might the title of the movie relate to some economic idea about the lives of Ali and Zahra?
* What connections can you make between the economic situations seen in the movie and experiences you have had in your life?
Posted in Consumer Economics | | | 0 Comments
Socratic Seminar - ‘The Dream’
September 6th, 2008 by johnk
Now that you have read the short story, ‘The Dream,’ share your ideas in the form of questions and what you are wondering about in regards to the story. You can refer to other people’s ideas, but let’s not answer questions here at the blog! We’ll use our Socratic Seminar to explore questions and speculations.
Here are some points you can touch on (maybe you can think of others!):
* questions about some aspect of the story’s plot
* questions about vocabulary and/or use of figurative language and symbolism
* questions you would ask the author
And here are some sentence starters you might want to use:
* I’d like to know…
* I’m not sure, but…
* I’m wondering why…
* What puzzles me is…
* I’m confused about…
* I’d like to ask the author…
Posted in Consumer Economics | | | 17 Comments
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